Difference between vision, purpose, values, and mission
March 24, 2009
During a brief email exchange with Kevin W. McCarthy, the On-Purpose® guru, he pointed out the differences between vision, purpose, values, and mission. Vision is what you see before you. Purpose resides in the heart. Mission is completed through action. Values reside inside. Since pictures speak a thousand words, I asked if I might have permission to post this image. He agreed.