Eco-Friendly Fashion for a Better World
April 22, 2012
Happy Earth Day!
Did you know you are what you wear? When it comes to eco-friendly fashion, it’s true!
Wearing an organic t-shirt makes me feel, I don’t know, more noble. It’s a different kind of fashion statement to care about how your clothes got made – and by whom. With reports about child labor and terrible working conditions in Third World textile factories, fashion becomes political. But it’s more than just about how you look, but also about how you feel and what impact you have made on donning garb made by undernourished people stifled in heat-filled rooms with air stuffed with fabric particles.
Slow Fashion, otherwise known as eco-fashion, made a nice showing at the Eco Fashion Week in Vancouver April 10-12. So it only seemed appropriate to chat with an up and coming fashionista herself, Jaimie Hilfiger, about where fashion is headed. Curious about her perspective as the 24-year-old niece of Tommy Hilfiger, I plied her with questions about eco-friendly fashion. What I discovered was astounding.
Did you know there was such a thing as the Green Carpet Challenge, spearheaded by Collin Firth’s wife, Livia? At Red Carpet events such as the Oscars, Livia Firth suggests that people show off their eco-friendly apparel. Now how come I never heard about that before? As folks fawn over the latest designer, why were TV hosts mum about an amazing trend coming straight from Hollywood? Did you know, for instance, that Meryl Streep wore a gown to the Academy Awards that was made out of reusable materials? And we’re not talking iron for the lady. It’s an impressive trend few people seem to be talking about. The effort has a Facebook page with a paltry 200+ fans. So please go there (after reading this post) and ‘like’ it. This campaign deserves more attention.